Startup Series: Noya

Today's guests are Josh Santos, Co-Founder & CEO, and Daniel Cavero, Co-Founder & CTO, of Noya Labs.

Josh and Daniel met a few years ago when they were roommates in San Francisco. In 2020, they founded Noya Labs together. Josh holds a B.S. in Chemical-Biological Engineering at MIT, and Daniel has a B.S. in Mechanical Engineering from San Diego State University.

Noya Labs captures CO2 from the atmosphere and reselling it for half the cost of current options. The company works to retrofit existing industrial equipment to enable carbon capture and resale. When Josh and Daniel broke down the cost of direct air capture systems, they realized a large portion of the cost hinges on one component. Noya is working to reduce this component's cost, allowing for a scalable process that can have a massive impact. Noya aims to capture seven gigatons of carbon emissions with a removal cost that is half the current market price through its proprietary technology.

I was especially looking forward to this episode as our climate tech fund, MCJ Collective, recently invested in Noya Labs. Josh and Daniel are fantastic guests with a great vision. They walk me through how they met, what motivated them to start Noya, and the company's future. Josh and Daniel touch on Noya's timeline, key milestones, and funding to date. We also discuss the problem Noya is tackling, the barriers holding the company back, and direct air capture as a climate solution more broadly. Whether you're interested in DAC or a founder looking for inspiration, this episode is a must-listen.

Enjoy the show!

You can find me on Twitter @jjacobs22 or @mcjpod and email at info@myclimatejourney.co, where I encourage you to share your feedback on episodes and suggestions for future topics or guests.

Episode recorded March 3rd, 2021.


In Today's episode, we cover:

  • Noya's mission, progress to date, and the company origin story

  • What led Josh and Daniel's to found Noya and focus on direct air capture

  • The cost problem with air contactors and how Noya is solving it at scale

  • The method of direct air capture, the existing solutions within the sector, and the major players who are working on DAC

  • Advice Josh and Daniel have for those looking to focus on DAC 

  • The carbon removal market, how Noya stacked up to other CO2 sources, and its unique approach to navigating the market

  • How Josh and Daniel built the prototypes and the early stages of Noya

  • The function of cooling towers and why they are so essential to decarbonize

  • The technology Noya is developing, the impact it could have as a climate solution, and the potential scalability of the product

  • Potential negative ramifications that retrofitting these cooling towers can have and how Noya is innovating solutions

  • The director air capture market and the cost of Noya's solution when compared to other DAC options

  • Noya's partners and potential customers utilizing its tech

  • Noya's special sauce and what sets Josh and Daniel's vision apart

  • The carbon market broadly and existing sources for CO2

  • Why recycled CO2 is better than non-recycled CO2

  • Key phases on the path to permanence for Noya and the timeline of the company

  • Noya's funding to date and its future capital needs


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Episode 148: Alicia Barton, CEO of FirstLight Power